Does your salon slow down during the summer months? Whether your clients are vacationing or just busy spending more time outdoors, they likely need your expertise now more than ever. Sun, chlorine from pools, salt from the ocean and wind can all wreak havoc on hair and skin. With the right mix of retail products and services, you’ll be ready to keep clients looking and feeling great through summer and into fall.

HAIR HELPERS

You may already be seeing dry, dull brittle hair, split ends, frizz, limp locks and brassy or faded color. Most clients know to use sunscreen on their skin, but they may not be as savvy about protecting their hair from UV rays. Educate them on pre-sun products that contain sunscreens to block UV rays and protect haircolor, hair and the scalp. Also, let clients know about after-sun products designed to nourish stressed, dry and porous hair. Suggesting clarifying and reconstructing treatments along with color glosses will also get haystack hair back into shape.

Retail Products to Recommend

L’Oréal Professionel Sublime Masque nourishes the hair fiber to help it recover suppleness and softness after sun exposure. Matrix Biolage Protective Hair Oil prevents the drying effects of sun, chlorine and saltwater while giving extra shine and moisture. Nioxin Volumizing Reflectives NioSpray gives volume and texture and contains PABA-free sunscreen for UV protection. PureOlogy ColourMax conditions, repairs and protects hair against UVA/UVB damage.

In-Salon Services To Offer

Clarifying Service with Redken Hair Cleaning Cream Shampoo to remove copper, iron, hard water minerals and styling product build-up. Restructuring Treatment with PureOlogy NanoWorks Luxury Hair Masque to smoothe, soothe and restore troubled tresses while adding strength, color retention and protective shine.

SKIN SAVERS

The warnings regarding skin cancer just keep getting worse—more than one million new cases will be diagnosed in the U.S. this year. Yet, many young women will not give up tanning. This presents an opportunity for you to provide both sun protection and self-tanning products and services. When considering sunscreens, look for products with both UVA and UVB protection. UVB rays cause sunburn but UVA rays penetrate the skin more deeply causing the damage that results in aging and skin cancer. Advise clients to generously apply the sunscreen 30 minutes before going outside and not to forget the tips of the ears, nose and lips. For those clients going for the glow, self-tanners and bronzers offer easy and safe alternatives to the sun. You can also add self-tanning services to your menu, providing clients with the option to always look like they just returned from vacation.

Retail Products to Recommend

Clinical Care Skin Solutions Sun Shield SPF 30 provides PABA-free UVA/UVB protection for all skin types.

Hempz Coco Beach Hemp Bronzer, a smooth, streak-free self-tanning bronzer, allows skin to further darken after UV exposure for a golden tan that lasts up to eight days.	Bask Tan ’N Go Sunless Tanning Spray applies easily and dries quickly for even coverage.	Hempz SPF 15 and SPF 30 provides protection against harsh UVA/UVB rays in a water-resistant, moisture-rich lotion.

In-Salon Services To Offer

Self-Tanning Treatments that begin with a body exfoliation and hydration followed by the application of the tanner. At Seattle’s Ummelina International Day Spa clients experience a seaweed salt scrub, a hydrating bath, a rubdown with seaweed cream and then the application of tanning lotion. The salon charges $95 for the service. Self-Tanning Series that offer a progressive approach to bring forth a healthy, natural-looking tan. Auto- Bronzing, offered at Skin Spa in Los Angeles for $200, begins with an invigorating Salt Glo, Remineralizing Body Wrap and a tanning application. The second session is a tanning application and the last session is a tanning application and sealer. Express Self-Tanning Treatments that include only the application of the tanning lotion. Spa 415 in Los Angeles charges $80 for this 45 minute service.